SEO & Digital Strategy
- Keyword research and implementation
- Search engine results page (SERP) analysis and content gap identification
- Metadata optimization (meta descriptions, image alt text, etc.) and internal linking strategies
- SEO audits and content optimization recommendations
- Generative Engine Optimization (GEO) to improve visibility in AI-generated search experiences
- Competitor benchmarking and research
Content Marketing
- High-level, thought leadership content creation (blog posts, landing pages, pillar content)
- Writing for different stages of the customer journey
- Tailoring voice/tone to align with brand guidelines
- Developing visual concepts to supplement written text
- Writing video scripts for short-form marketing videos and explainer content
Journalistic Writing
- News and feature reporting
- AP Style proficiency
- Fact-checking and deadline-driven writing
- Active listening and interviewing skills
- Collaboration with fellow reporters, editors, and photographers to produce cohesive coverage